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The brand continues as X Games' first official partner in the beauty and skincare category during the winter edition of the iconic action sports competition.
January 22, 2024
By: Lianna Albrizio
Associate Editor
Thayers is taking hydration to new heights with an expanded sponsorship of X Games Aspen. Following a successful partnership with X Games California 2023, Thayers will continue as X Games' first official partner in the beauty and skincare category during the winter edition of the iconic action sports competition – running from Jan. 26 to 28 in Aspen, CO – while also entitling the exciting Knuckle Huck ski and snowboard events. Just as Thayers' range of efficacious...
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